Sep 6, 2021The Digital Psychology Specialist — What is it? | ReviewThis series is part of a 12-week review of the mini-degree program in Digital Psychology and Persuasion by CXL. As a scholarship awardee, I’ll be sharing a brief review of some of the topics covered which have had the most impact on me each week. After 12 weeks of an…Neuromarketing5 min readNeuromarketing5 min read
Aug 2, 2021How Brands Can Use Neuromarketing To Increase Online Conversions — Part 1 | ReviewWe would love to believe that we are logical beings. But, it’s been scientifically proven that we spend over 80% of our time thinking with our System 1. An automatic, fast, and unconscious system that requires low effort to function. This means that much of our decisions are unknowingly at…Cognitive Bias6 min readCognitive Bias6 min read
Jul 19, 2021Plotting The Customer Emotional Journey Map | ReviewFrom brand exposure to brand loyalty: How companies can grow a loyal base of supporters and reduce churning. This week’s review of my study of digital psychology and persuasion is a little bit different. It’s not a recap of my favorite topic while studying at CXL. But rather, it’s my…Digital Psychology6 min readDigital Psychology6 min read
Jul 12, 2021Emotional outcomes and the drivers that produce them | ReviewThis series is part of a 12-week review of the mini-degree program in Digital Psychology and Persuasion by CXL. Each week, I’ll be sharing a brief review of some of the topics covered which have had the most impact on me each week. This week I’m exploring digital psychology and…Digital Marketing5 min readDigital Marketing5 min read
Jul 5, 2021Seven Hacks To Increase Your Digital Conversions | ReviewThis series is part of a 12-week review of the mini-degree program in Digital Psychology and Persuasion by CXL. As a scholarship awardee, I’ll be sharing a brief review of some of the topics covered which have had the most impact on me each week. In your digital marketing strategy…Digital Marketing7 min readDigital Marketing7 min read
Jun 21, 2021Building Trust: Meeting Your Leads Where They Are | ReviewAccording to the Oxford English Dictionary, the word ‘trust’ is defined as the ‘firm belief in the reliability, truth, or ability of someone or something.’ In the animal kingdom, trust forms a major part of the foundation of relationships. All animals, humans included, use non-conscious and sub-conscious clues to determine…Trust6 min readTrust6 min read
Jun 14, 2021Getting Past Digital Rejection | ReviewWhen I worked in insurance sales as a full-time sales professional, I developed a particular mindset. I don’t remember if I picked up the idea when I attended the prestigious MRDT conference in 2014 in Toronto, Canada or if it was just passing wisdom given by one of my colleagues…Digital Persuasion6 min readDigital Persuasion6 min read
Jun 7, 2021Stop optimising websites. Start optimising this instead | ReviewThis week I received an award from CXL for Applied Neuromarketing, as part of the digital psychology and persuasion program. So I thought I’d share a few of my key takeaways. The brain doesn’t work the way you think. Here’s what actually happens and how you can use this information…Digital Marketing6 min readDigital Marketing6 min read
May 31, 2021Neuromarketing Hacks: Convert Website Visitors Into Fans In 4 Easy Steps | ReviewThis series is part of a 12-week review of the mini-degree program in Digital Psychology and Persuasion by CXL. As a scholarship awardee, I’ll be sharing a brief review of some of the topics covered which have had the most impact on me each week. Daniel Kahneman in his book…Digital Marketing6 min readDigital Marketing6 min read
May 24, 2021Does your website come with this warning sign — ‘Caution … Brain overload ahead’? | ReviewThis series is part of a 12-week review of the mini-degree program in Digital Psychology and Persuasion by CXL. As a scholarship awardee, I’ll be sharing a brief review of some of the topics covered which have had the most impact on me each week. Your brain makes on average…Digital Marketing6 min readDigital Marketing6 min read
